Is Your Pitch Portable?

There’s no denying it. For most businesses, the use of mobile devices to keep executives and key staff up to the minute with schedules, email, and other vital information has become standard. In fact, back in August 2006, a study conducted by Korn/Ferry International noted that “81% of global executives say they are connected to work through mobile devices all of the time.” Today, that number is probably closer to 100%.
Interestingly, however, most executives use their mobile device primarily to “get” information, rather than to “give” it. Sure we answer email and that can entail giving information, but is your company maximizing the opportunities to better sell themselves using hand-held mobile tools?
The video screens on today’s hand-held devices are not large enough to share with a group, but they can turn a plane flight, elevator ride, golf game, chance meeting on the street, or any other 1:1 or discussion into an opportunity. The iPhone, iPod Touch, Blackberry, and many other emerging mobile devices provide the perfect platform for presenting your Elevator Pitch on an impromptu basis with a decidedly drool-worthy visual edge.
